Developer Licensing · Matrix Club House
One clubhouse. Four worlds. A reason to buy, and to stay.
A fully-managed 4-in-1 clubhouse, gym, MMA cage, dance academy and a recovery & wellness suite, for every resident, from kids to seniors. Most clubhouses are built, photographed, then sit empty. MMA Matrix, co-founded by Tiger, Krishna & Ayesha Shroff, licenses one that's actually lived in, the daily-use lifestyle destination that sells homes faster and the headline your sales team leads with.
One operator, one standard
One operator. The whole clubhouse.
Most developers stitch a clubhouse together from four or five vendors, a gym contractor here, a spa operator there, a part-time dance teacher. We don't. Matrix delivers the entire active clubhouse as one curated, celebrity-led ecosystem, run to a single standard. Take any of the three brands on its own, or license the full Matrix Club House, which brings all three together plus a sports and community floor, café and social lounges and more, under one roof.
MMA Matrix Gym
Combat sports + fitness
A cutting-edge gym fused with an elite MMA training centre, strength, cardio, functional, the cage, recovery showers and a full group-class calendar.
Matrix Dance Academy
Movement & culture
By Tiger Shroff. Contemporary, hip-hop, Bolly-hop, jazz and more, from kids to adults, turning movement into daily community.
Matrix Wellness
Recovery & longevity
A science-backed recovery and longevity sanctuary, thirteen modalities across thermal, oxygen, energetic and nervous-system therapies. Recovery is the new luxury.
Matrix Club House
Everything, in one
All three brands together, plus a sports and community floor, courts, aqua zones, kids' play, e-sports, a healthy café and event, co-working and social lounges. The full lifestyle clubhouse, and the flagship amenity for a marquee development.
Each brand is licensed from a minimum of 1,000 sq ft, on a term of 3 years or more, with area exclusivity by project. Take any of the three brands, or the full Matrix Club House with everything under one roof; interiors, equipment and final commercials are confirmed per project.
The clubhouse imperative
Why the clubhouse is the single highest-leverage amenity you build.
The address is proven. Now the amenity decides the sale. Your development will deliver dozens of amenities, but most are used by a small fraction of residents a handful of days a year. The clubhouse is structurally different, and your sales team already knows it.
01 Highest daily usage in the building:
The pool gets a Sunday. The banquet gets a wedding. The gym, the studio and the recovery suite get every weekday, morning and evening, no other amenity touches the resident's life this often.
02 The first stop on every site visit:
Buyers and brokers see the clubhouse before the show flat in 7 of 10 walkthroughs. A celebrity-branded space turns a routine spec walk into a moment of credibility for your sales team.
03 The most-photographed amenity:
It appears in more brochures, hoardings, broker decks and reels than any other facility, and with Tiger & Krishna content powering those assets, every channel gets sharper.
04 The longest-lasting brand asset:
Long after launch buzz fades, the clubhouse is what residents post about and brokers re-show at resale. It compounds your project's brand in a way passive amenities never can.
The most important amenity
Of every amenity you build, the gym works hardest.
Pools and lobbies get photographed. The fitness amenity gets used, every day, by the buyers who matter most. That's why it carries more weight in a purchase decision than any passive space.
- Highest daily usageResidents return to the gym far more than to passive spaces like the pool or lounge.
- The first stop on every site visitBuyers judge a project by its fitness amenity, make it the one they remember.
- The most-featured amenity in marketingIt leads brochures, hoardings and ads more than any other space.
- It drives the buying decisionIn a competitive micro-market, a branded, managed gym tips the choice your way.
A tool for your sales team
Not just an amenity, a selling story.
An MMA Matrix amenity gives your channel partners and sales team something rivals can't match, on every pitch, every site visit and every brochure.
01 The headline USP in every pitch:
Featured front-and-centre in channel-partner decks and buyer conversations, a differentiator that opens the conversation.
02 The centrepiece of every site visit:
A live, branded, professionally-run facility buyers can see and feel, the moment that converts interest into intent.
03 Across all your marketing:
Used prominently in brochures, hoardings, digital ads and social, consistent brand recall against competing projects.
04 Strong recall versus rivals:
A name and a standard buyers remember long after the site visit, in a market where most amenities look identical.
Generic doesn't sell. Celebrity-led does.
A generic clubhouse, beige walls, a contracted operator, rotating trainers, neither closes sales nor commands a premium after handover. A celebrity-led, fully-operated lifestyle clubhouse does both.
Why we built this
Take health and wellness to where people live.
MMA Matrix began with a simple conviction from Tiger, Krishna and Ayesha Shroff: health and wellness should be part of everyday life, not a once-a-day commute. There are two ways to make that happen, bring people to a gym across town, or bring fitness, dance and recovery to their doorstep.
Developer licensing is how we do the second. A complete, professionally-run clubhouse inside the place people already call home, a full health and wellness ecosystem under one roof, from the gym and kids' classes to dance, combat training and senior recovery, built for the whole family. Backed by Matrix Fight Night, India's leading MMA promotion, it's a brand your buyers already trust, now woven into the amenity you license.
Developers who trust us
Already building wellness into India's best addresses.
What goes into your clubhouse.
- High-performance training zonesStrength, cardio and functional, to brand standard.
- Recovery & longevity suitesSteam, sauna, cryotherapy, contrast therapy and more.
- Dance & creative movement studiosContemporary, hip-hop, Bollywood, yoga, HIIT.
- Group class & calisthenics areasProgramming for kids, adults and seniors.
- Healthy café & hydration barLifestyle touchpoints that keep the space social.
Developer FAQ
What developers ask us.
How does MMA Matrix licensing work?
What area exclusivity do we get?
Who operates and staffs the clubhouse?
Can we license just one brand?
How does this help sell units?
Can we roll this out across our portfolio?
Book a developer consultation
Let's design the amenity that sells your project.
Share your development details and our licensing team will prepare a tailored recommendation, vertical mix, area exclusivity, indicative commercials and a co-branded launch plan.
Speak to the licensing team:
+91 98206 31237 · franchise@mmamatrix.org