/* ============================================================
   MMA Matrix — B2B (Franchising & Developer Licensing)
   Brand system: matt-black, logo-blue, surgical yellow.
   Two-typeface system. No emojis. Lowercase wordmark posture.
   ============================================================ */

:root{
  --bg:#0F0F0F;            /* master background (warm matt-black) */
  --surface:#161717;       /* cards / panels */
  --surface-2:#1E1F1F;     /* elevated / hover */
  --teal-deep:#0E2A28;     /* cover backdrop */
  --teal-pin:#1F4B47;      /* pinstripe / hairlines */
  --blue:#5FB0AB;          /* logo blue — owned accent */
  --blue-dim:#3f807c;
  --yellow:#F8D32B;        /* 3M wayfinding yellow — surgical only */
  --text:#F4F1EA;          /* warm off-white */
  --muted:#9aa3a1;         /* secondary text */
  --line:rgba(244,241,234,.10);
  --maxw:1180px;
  --r:14px;
  --shadow:0 24px 60px -20px rgba(0,0,0,.7);
  --display:"Bebas Neue","Oswald","Arial Narrow",sans-serif;
  --body:"Inter","Helvetica Neue",Arial,sans-serif;
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;background:var(--bg);color:var(--text);
  font-family:var(--body);font-size:17px;line-height:1.65;
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
.container{max-width:var(--maxw);margin:0 auto;padding:0 28px}

/* ---------- Type ---------- */
h1,h2,h3,h4{font-family:var(--display);font-weight:800;line-height:1.04;letter-spacing:-.02em;margin:0}
h1{font-size:clamp(2.6rem,6vw,5rem);text-transform:uppercase}
h2{font-size:clamp(2rem,4vw,3.1rem);text-transform:uppercase}
h3{font-size:1.35rem;letter-spacing:0}
.eyebrow{font-family:var(--body);font-weight:700;font-size:.78rem;letter-spacing:.22em;
  text-transform:uppercase;color:var(--blue);margin:0 0 16px}
.lead{font-size:1.2rem;color:#d7d2c8;max-width:62ch}
.muted{color:var(--muted)}
.accent{color:var(--blue)}
.yellow{color:var(--yellow)}

/* ---------- Buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--body);font-weight:700;
  font-size:.98rem;letter-spacing:.01em;padding:15px 28px;border-radius:999px;border:1px solid transparent;
  cursor:pointer;transition:.18s ease;white-space:nowrap}
.btn-primary{background:var(--blue);color:#06201e}
.btn-primary:hover{background:#74c4bf;transform:translateY(-2px)}
.btn-ghost{background:transparent;color:var(--text);border-color:var(--line)}
.btn-ghost:hover{border-color:var(--blue);color:var(--blue)}
.btn-yellow{background:var(--yellow);color:#1a1500}
.btn-yellow:hover{filter:brightness(1.08);transform:translateY(-2px)}
.btn-lg{padding:18px 36px;font-size:1.05rem}

/* ---------- Header / Nav ---------- */
.site-header{position:sticky;top:0;z-index:50;background:rgba(15,15,15,.82);
  backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:74px}
.brand{display:flex;flex-direction:column;line-height:1}
.brand .wm{font-family:var(--display);font-weight:800;text-transform:lowercase;font-size:1.28rem;letter-spacing:.01em}
.brand .wm b{color:var(--blue);font-weight:800}
.brand .by{font-size:.62rem;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);margin-top:3px}
.nav-links{display:flex;align-items:center;gap:30px}
.nav-links a{font-size:.92rem;font-weight:600;color:#cfcabf}
.nav-links a:hover,.nav-links a.active{color:var(--blue)}
.nav-cta{display:flex;gap:12px;align-items:center}
.nav-toggle{display:none;background:none;border:0;color:var(--text);font-size:1.6rem;cursor:pointer}

/* ---------- Hero ---------- */
.hero{position:relative;overflow:hidden;
  background:
    repeating-linear-gradient(90deg,transparent 0 7px,rgba(31,75,71,.16) 7px 8px),
    linear-gradient(160deg,var(--teal-deep) 0%,#0c1f1d 42%,var(--bg) 100%);
  border-bottom:1px solid var(--line)}
.hero .container{position:relative;z-index:2;padding-top:96px;padding-bottom:96px}
.hero h1{max-width:16ch}
.hero .lead{margin-top:26px}
.hero-cta{display:flex;gap:16px;flex-wrap:wrap;margin-top:38px}
.hero-stats{display:flex;gap:42px;flex-wrap:wrap;margin-top:56px;padding-top:30px;border-top:1px solid var(--line)}
.hero-stats .s b{font-family:var(--display);font-weight:800;font-size:2.1rem;display:block;color:var(--text)}
.hero-stats .s span{font-size:.82rem;letter-spacing:.04em;color:var(--muted);text-transform:uppercase}

/* ---------- Sections ---------- */
section{padding:84px 0}
.section-head{max-width:760px;margin-bottom:52px}
.section-head h2{margin-bottom:18px}

/* ---------- Path split cards (home) ---------- */
.paths{display:grid;grid-template-columns:1fr 1fr;gap:26px}
.path{position:relative;background:var(--surface);border:1px solid var(--line);border-radius:var(--r);
  padding:42px 38px;overflow:hidden;transition:.2s ease}
.path:hover{border-color:var(--blue-dim);transform:translateY(-4px);box-shadow:var(--shadow)}
.path .tag{font-size:.74rem;letter-spacing:.2em;text-transform:uppercase;color:var(--yellow);font-weight:700}
.path h3{font-family:var(--display);font-weight:800;text-transform:uppercase;font-size:1.9rem;margin:14px 0 14px;letter-spacing:-.01em}
.path p{color:#cdc8be;margin:0 0 26px}
.path ul{list-style:none;padding:0;margin:0 0 30px}
.path li{padding:9px 0 9px 26px;position:relative;color:#cdc8be;border-top:1px solid var(--line);font-size:.96rem}
.path li:before{content:"";position:absolute;left:0;top:18px;width:10px;height:2px;background:var(--blue)}

/* ---------- Generic grid cards ---------- */
.grid{display:grid;gap:22px}
.grid-3{grid-template-columns:repeat(3,1fr)}
.grid-2{grid-template-columns:repeat(2,1fr)}
.grid-4{grid-template-columns:repeat(4,1fr)}
.card{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:30px 28px;transition:.2s ease}
.card:hover{border-color:var(--blue-dim);background:var(--surface-2)}
.card .num{font-family:var(--display);font-weight:800;color:var(--blue);font-size:1.1rem;letter-spacing:.05em}
.card h3{margin:14px 0 10px;font-size:1.18rem}
.card p{margin:0;color:var(--muted);font-size:.97rem}

/* ---------- Pricing table ---------- */
.pricing{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.tier{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:34px 30px;position:relative}
.tier.featured{border-color:var(--blue);box-shadow:0 0 0 1px var(--blue) inset}
.tier .ribbon{position:absolute;top:-12px;left:30px;background:var(--yellow);color:#1a1500;
  font-size:.68rem;font-weight:800;letter-spacing:.12em;text-transform:uppercase;padding:5px 12px;border-radius:6px}
.tier h3{font-family:var(--display);text-transform:uppercase;font-size:1.5rem;margin-bottom:4px}
.tier .area{color:var(--muted);font-size:.9rem;margin-bottom:22px}
.tier .price{font-family:var(--display);font-weight:800;font-size:2.4rem;color:var(--text)}
.tier .price small{display:block;font-family:var(--body);font-weight:600;font-size:.8rem;color:var(--muted);letter-spacing:.02em;margin-top:6px}
.tier dl{margin:24px 0 0;border-top:1px solid var(--line)}
.tier dl div{display:flex;justify-content:space-between;gap:10px;padding:11px 0;border-bottom:1px solid var(--line);font-size:.92rem}
.tier dl dt{color:var(--muted)}
.tier dl dd{margin:0;font-weight:700}
.pricing-note{margin-top:22px;color:var(--muted);font-size:.86rem;max-width:80ch}

/* ---------- Logo strip ---------- */
.logos{display:flex;flex-wrap:wrap;gap:14px}
.logos .chip{background:var(--surface);border:1px solid var(--line);border-radius:999px;
  padding:12px 24px;font-weight:700;letter-spacing:.02em;color:#d7d2c8;font-size:.95rem}

/* ---------- Split feature ---------- */
.split{display:grid;grid-template-columns:1.05fr .95fr;gap:54px;align-items:center}
.feature-list{list-style:none;padding:0;margin:26px 0 0}
.feature-list li{padding:16px 0 16px 36px;position:relative;border-top:1px solid var(--line)}
.feature-list li:before{content:"";position:absolute;left:0;top:22px;width:18px;height:3px;background:var(--yellow)}
.feature-list b{display:block;font-family:var(--display);font-weight:800;text-transform:uppercase;
  font-size:1.05rem;letter-spacing:.01em;margin-bottom:4px}
.feature-list span{color:var(--muted);font-size:.96rem}

/* ---------- Forms ---------- */
.lead-form{background:linear-gradient(165deg,#12302d,#101414 70%);
  border:1px solid var(--teal-pin);border-radius:18px;padding:42px 40px}
.lead-form .grid-2{gap:16px}
.field{display:flex;flex-direction:column;gap:7px;margin-bottom:16px}
.field label{font-size:.78rem;letter-spacing:.08em;text-transform:uppercase;color:#bfd6d3;font-weight:700}
.field input,.field select,.field textarea{
  background:#0d100f;border:1px solid var(--line);border-radius:10px;color:var(--text);
  font-family:var(--body);font-size:1rem;padding:13px 15px;transition:.15s}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--blue)}
.field.full{grid-column:1/-1}
.form-note{font-size:.8rem;color:var(--muted);margin-top:6px}
.form-success{display:none;background:rgba(95,176,171,.12);border:1px solid var(--blue);
  border-radius:12px;padding:20px;color:var(--text);font-weight:600}
.form-success.show{display:block}

/* ---------- CTA band ---------- */
.band{background:
  repeating-linear-gradient(90deg,transparent 0 7px,rgba(31,75,71,.14) 7px 8px),
  linear-gradient(120deg,var(--teal-deep),#0c1f1d);
  border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.band .container{display:flex;align-items:center;justify-content:space-between;gap:30px;flex-wrap:wrap;padding:60px 28px}
.band h2{max-width:18ch}

/* ---------- Footer ---------- */
.site-footer{background:#0b0c0c;border-top:1px solid var(--line);padding:60px 0 34px}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:40px;margin-bottom:40px}
.site-footer h4{font-size:.78rem;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);margin-bottom:18px}
.site-footer a{display:block;color:#cfcabf;font-size:.94rem;padding:6px 0}
.site-footer a:hover{color:var(--blue)}
.footer-bottom{border-top:1px solid var(--line);padding-top:24px;display:flex;justify-content:space-between;
  gap:16px;flex-wrap:wrap;color:var(--muted);font-size:.84rem}

/* ---------- Misc ---------- */
.tagline-rule{display:inline-block;border:1px solid var(--line);border-radius:999px;padding:8px 18px;
  font-size:.8rem;letter-spacing:.06em;color:#cdc8be;margin-bottom:26px}
.kicker{color:var(--yellow);font-weight:700}
.hide{display:none !important}

/* ============================================================
   IMAGERY LAYER  (added — real brand photography & logos)
   ============================================================ */

/* ---- Brand logo (replaces CSS wordmark) ---- */
.brand{align-items:flex-start}
.brand-logo{height:40px;width:auto}
.site-footer .brand-logo{height:46px}
@media (max-width:900px){ .brand-logo{height:34px} }

/* ---- Image-led split hero ---- */
.hero-split .container{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center}
.hero-split .hero-copy{position:relative;z-index:2}
.hero-figure{position:relative;border-radius:18px;overflow:hidden;border:1px solid var(--line);
  background:linear-gradient(160deg,#23302f,#0c1413);box-shadow:var(--shadow);aspect-ratio:4/5}
.hero-figure img{width:100%;height:100%;object-fit:cover;object-position:top center;
  filter:saturate(1.02) contrast(1.02)}
.hero-figure .figure-badge{position:absolute;left:18px;bottom:18px;z-index:3;
  background:rgba(15,15,15,.72);backdrop-filter:blur(6px);border:1px solid var(--line);
  border-radius:999px;padding:9px 16px;font-size:.78rem;font-weight:700;letter-spacing:.04em;color:var(--text)}
.hero-figure .figure-badge b{color:var(--blue)}
.hero-figure:after{content:"";position:absolute;inset:0;
  background:linear-gradient(180deg,transparent 55%,rgba(12,18,17,.55) 100%)}

/* ---- Full-bleed photo band ---- */
.photo-band{position:relative;padding:0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.photo-band .pb-media{position:relative;min-height:460px;display:flex;align-items:flex-end;overflow:hidden}
.photo-band .pb-media img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center}
.photo-band .pb-media:after{content:"";position:absolute;inset:0;
  background:linear-gradient(90deg,rgba(10,14,13,.92) 0%,rgba(10,14,13,.62) 42%,rgba(10,14,13,.25) 100%)}
.photo-band .pb-copy{position:relative;z-index:2;max-width:var(--maxw);margin:0 auto;width:100%;
  padding:56px 28px}
.photo-band .pb-copy .inner{max-width:46ch}
.photo-band .pb-copy h2{margin-bottom:16px}
.photo-band .pb-copy p{color:#dcd7cd;font-size:1.1rem}

/* ---- Format cards with imagery (franchising) ---- */
.format-photo{aspect-ratio:16/11;border-radius:12px 12px 0 0;overflow:hidden;margin:-34px -30px 22px;border-bottom:1px solid var(--line)}
.format-photo img{width:100%;height:100%;object-fit:cover}
.tier.with-photo{overflow:hidden}

/* ---- Founder strip ---- */
.founders{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:8px}
.founder{position:relative;border-radius:var(--r);overflow:hidden;border:1px solid var(--line);aspect-ratio:3/4}
.founder img{width:100%;height:100%;object-fit:cover;object-position:top center}
.founder figcaption{position:absolute;left:0;right:0;bottom:0;z-index:2;padding:22px 20px 18px;
  background:linear-gradient(180deg,transparent,rgba(10,14,13,.9));}
.founder figcaption b{font-family:var(--display);text-transform:uppercase;font-size:1.15rem;display:block}
.founder figcaption span{color:var(--muted);font-size:.85rem}

/* ---- Inline media for split sections ---- */
.split .split-media{border-radius:var(--r);overflow:hidden;border:1px solid var(--line);aspect-ratio:4/5;box-shadow:var(--shadow)}
.split .split-media img{width:100%;height:100%;object-fit:cover;object-position:top center}

/* ---- SEO answer block (best-franchise content) ---- */
/* NOTE: .faq styling is owned by enhance.css (v2 accordion). Do not
   redefine it here, or summaries render a duplicate +/– marker. */
.answer-block{max-width:74ch}
.answer-block p{color:#cdc8be;margin:0 0 18px}
.answer-block h3{margin:28px 0 10px;color:var(--text)}

/* ---- Responsive for imagery ---- */
@media (max-width:900px){
  .hero-split .container{grid-template-columns:1fr;gap:34px}
  .hero-figure{aspect-ratio:4/4.4;max-height:520px}
  .founders{grid-template-columns:1fr 1fr}
  .photo-band .pb-media{min-height:380px}
  .photo-band .pb-media:after{background:linear-gradient(180deg,rgba(10,14,13,.55),rgba(10,14,13,.9))}
}

/* ---------- Responsive ---------- */
@media (max-width:900px){
  .nav-links{display:none}
  .nav-toggle{display:block}
  .nav-links.open{display:flex;position:absolute;top:74px;left:0;right:0;flex-direction:column;
    background:#0d0e0e;border-bottom:1px solid var(--line);padding:18px 28px;gap:6px}
  .nav-links.open a{padding:12px 0;border-bottom:1px solid var(--line)}
  .paths,.pricing,.grid-3,.grid-4,.grid-2,.split,.footer-grid{grid-template-columns:1fr}
  .split{gap:36px}
  section{padding:60px 0}
  .hero .container{padding-top:64px;padding-bottom:70px}
  .hero-stats{gap:28px}
}